Industry Insights

Educational value

In the wake of the COVID-19 lockdown in March 2020, it became apparent that a range of new skills needed to be cultivated for entrepreneurs and folks in managerial roles within the creative industry to help their businesses survive. Discussing with our key stakeholders, we decided to create a series of talks and workshops focused on developing these new skills. A series of articles, both aggregated from academic journals and put together by thought leaders, led us to creating the programme that was delivered. The programme focused on two main paths: learning practical skills (pitching remotely, business planning) and soft skills (resilience, learning to manage impostor syndrome) needed in the light of COVID-related adaptations to the workspace, all the while making important business connections with our mentors and between each of the participants.