Halfway between an endless runner and the classic Tamagotchi, Don•Ay is a mobile game for iOS and Android in which you can make a positive impact to the world just by playing.

Play Don•Ay, make an in-game purchase and part of the cost will be allocated to support one of the most important international animal welfare NGOs.

Don•Ay is developed by a young independent team in Milan going by the name of Affinity Project. It’s designed to be 70% endless runner and 30% Tamagotchi and anyone can play it, adults and children.

Every time you play the game, whether you buy an in-game item or just watch the ads, a part of the proceedings will be allocated to an NGO focused on helping cats and dogs.

Don•Ay will showcase their gameplay and concept at Game Anglia, the biggest game development conference in the East of England, on the 18th of November 2017. Come around and meet the team, play the game and make a positive impact!